Who Owns Crumbl Cookies? Founders, Net Worth & Company Growth

Crumbl Cookies is owned by founders Sawyer Hemsley and Jason McGowan, the entrepreneurs who launched the gourmet cookie brand in Utah in 2017. Since opening its first bakery, Crumbl quickly expanded into one of the fastest-growing dessert chains in the United States.

The company became widely known for its oversized cookies, rotating weekly menus, pink packaging, and strong social media presence. Today, Crumbl operates hundreds of franchise locations across the country and continues expanding its dessert business rapidly.

Many customers search for information about Crumbl ownership because of the company’s rapid growth, unique business strategy, and popularity on TikTok, Instagram, and YouTube.

Who Founded Crumbl Cookies?

Crumbl Cookies was founded by:

• Sawyer Hemsley
• Jason McGowan

The business officially launched in Logan, Utah, in 2017.

Sawyer Hemsley originally wanted to create the perfect chocolate chip cookie recipe. Together with Jason McGowan, the pair began experimenting with recipes and testing cookies among friends, family, and local customers.

Their goal was to build a modern dessert company focused on:

• fresh cookies
• weekly rotating menus
• premium ingredients
• strong branding
• technology-driven ordering
• social media marketing

What started as a small bakery eventually became a nationwide dessert franchise.

 

Who Is Sawyer Hemsley?

Sawyer Hemsley is one of the co-founders and public faces behind Crumbl Cookies.

He became heavily involved in the company’s branding, customer experience, and product development. Many customers associate Sawyer with Crumbl’s creative flavor launches and weekly menu strategy.

Before launching Crumbl, Sawyer studied at Utah State University. He later partnered with Jason McGowan to turn the cookie business into a scalable franchise brand.

Sawyer frequently appears in interviews, podcasts, and online business discussions related to Crumbl’s growth.

Who Is Jason McGowan?

Jason McGowan is the co-founder and CEO of Crumbl Cookies.

He played a major role in scaling the company’s operations, technology systems, franchise expansion, and overall business strategy.

Jason brought significant business and entrepreneurial experience into the company, helping Crumbl expand far beyond a local bakery model.

Under his leadership, Crumbl rapidly grew into one of America’s best-known dessert franchises.

When Did Crumbl Cookies Start?

Crumbl Cookies officially launched in 2017 in Logan, Utah.

The founders spent months testing cookie recipes before opening their first location. According to company stories shared publicly, they repeatedly adjusted ingredients and gathered customer feedback until they finalized their signature chocolate chip cookie recipe.

The brand initially focused on:

• simple menu options
• freshly baked cookies
• technology-based ordering
• delivery convenience
• social media marketing

Over time, Crumbl evolved into a large rotating-menu dessert company with hundreds of flavors.

How Crumbl Cookies Became Popular

Several factors helped Crumbl grow quickly across the United States.

Weekly Rotating Menus

One of Crumbl’s biggest innovations was its rotating cookie menu.

Instead of selling the same desserts every day, Crumbl cookie menu releases new flavors weekly. This strategy creates excitement because customers regularly return to see upcoming flavors.

Popular cookies often include:

• Chocolate Chip Cookie
• Pink Sugar Cookie
• Churro Cookie
• French Toast Cookie
• Cookie Dough Cookie
• Kentucky Butter Cake Cookie

Customers frequently check the latest Crumbl Cookie Flavors before placing weekly orders.

Social Media Marketing

TikTok, Instagram, and YouTube played major roles in Crumbl’s rapid expansion.

Food creators regularly:

• review weekly cookies
• rank flavor lineups
• share menu spoilers
• post taste-test videos
• compare seasonal desserts

Crumbl’s oversized cookies and bright pink packaging helped the brand perform extremely well on visual social media platforms.

Strong Franchise Expansion

Crumbl expanded rapidly through franchising.

Instead of opening only corporate-owned bakeries, the company allowed franchise operators to launch Crumbl locations across multiple states.

This franchise model helped the company grow far faster than many traditional bakery chains.

Today, Crumbl operates hundreds of locations throughout the United States and continues expanding into new markets.

How Much Is Crumbl Cookies Worth?

Crumbl Cookies is a privately owned company, so official company valuation numbers are not publicly confirmed.

However, various business reports and industry estimates suggest Crumbl has become a multi-million-dollar dessert brand because of:

• rapid franchise growth
• high weekly sales volume
• strong customer demand
• nationwide expansion
• viral social media popularity

The company’s success turned Crumbl into one of the most recognized dessert franchises in America within only a few years.

How Crumbl Makes Money

Crumbl generates revenue through several business channels:

• cookie sales
• party boxes
• mini cookie catering
• delivery orders
• franchise fees
• merchandise
• gift cards

Many customers also purchase Crumbl Gift Cards for birthdays, holidays, and special events.

The rotating weekly menu system encourages repeat customer visits throughout the year.

Why Crumbl Closes on Sundays

Another unique part of Crumbl’s business model is its Sunday closure policy.

Unlike many bakery chains that operate seven days per week, Crumbl intentionally closes Sundays so employees can spend time with family and recharge before the next work week.

The policy became an important part of the company’s family-focused culture and brand identity.

Many customers search online to learn more about why Crumbl Cookies is closed on Sunday before visiting stores during weekends.

Customer Reactions to Crumbl’s Growth

Customer reactions to Crumbl are generally very strong online.

Fans frequently discuss:

• weekly flavors
• cookie rankings
• dessert reviews
• new store openings
• limited-time cookies
• menu spoilers

The company built a large online fan community through consistent weekly engagement and rotating desserts.

Challenges & Criticism

Despite its popularity, Crumbl has also faced criticism and business challenges over the years.

Some discussions online involve:

• high cookie prices
• large calorie counts
• limited weekly flavors
• franchise competition
• long wait times during busy launches

Nutrition concerns also became common because some Crumbl desserts contain very high calorie and sugar levels.

Many customers now check detailed Crumbl Cookies calories information before ordering large dessert boxes.

FAQs

Who owns Crumbl Cookies?

Crumbl Cookies is owned by founders Sawyer Hemsley and Jason McGowan.

Who is the CEO of Crumbl Cookies?

Jason McGowan serves as the CEO of Crumbl Cookies.

Where was Crumbl founded?

Crumbl Cookies was founded in Logan, Utah.

When did Crumbl start?

The company officially launched in 2017.

Why did Crumbl become popular?

Crumbl became popular because of rotating weekly menus, oversized cookies, strong branding, and viral social media marketing.

Does Crumbl operate through franchises?

Yes. Crumbl expanded rapidly through a franchise business model.

Final Thoughts

Crumbl Cookies was founded by Sawyer Hemsley and Jason McGowan, two entrepreneurs who transformed a small Utah bakery into one of America’s fastest-growing dessert brands.

Through weekly rotating menus, strong franchise expansion, and highly effective social media marketing, Crumbl built a massive customer following in only a few years.

Today, the company continues growing nationwide while remaining one of the most recognizable names in the modern dessert industry.